Join us in our big charity day on 15 June by wearing a tropical shirt, donate to the charity and make everyone smile. For those that don’t have a bright shirt, you can still wear your favourite beach outfit, shades or sunhat! It’s an opportunity to get in the holiday mood and support the charity in its ongoing efforts to help travel staff in need.

Our big charity day is an amazing opportunity to show your support of ABTA LifeLine and the help the charity gives our travel community, and celebrate what an amazing industry to be part of.

With the cost of living crisis, we know some of our travel colleagues are having a really difficult time. ABTA LifeLine continues to provide practical, emotional and financial support to those in real need.

One recent beneficiary said:

LifeLine provided me with energy and food vouchers as winter set in and the temperature dropped. They also supported me getting a new freezer, which was invaluable as I was able to freeze meals and save money on food costs.  I don’t know what would have happened without the support of LifeLine. My mental health is slowly recovering, and this charity has played a very special part in my recovery.’

So, on 15 June please show just how much travel cares by putting on your best tropical shirt or beachwear, and donate £2 or whatever you can to LifeLine. A small contribution right now could make a big difference to someone else. Every donation allows us to continue supporting our travel industry colleagues who need it most.

We would love to see your photos on the day. Please share on twitter @abtalifeline or

And it’s never been easier to donate or set up your own fundraising page using our dedicated QR code.

Other ways to get involved

There are many more ways to get your colleagues and customers involved on the day, so why not...

  • host a tropical bake sale 
  • hold a hula-hooping competition
  • host a mocktail- or cocktail-making class

Do you have any other tropical-themed ideas for events in your workplace? We'd love to hear about them! Tweet us @ABTALifeLine.

If you're stuck for ideas, never fear! We are here to help – give us a call on 0203 693 0171 or email us at

We can't wait for you to join us for this year's Big Charity Day.

Don't forget to share your snaps leading up to and on the day by tagging us in your posts @ABTALifeLine and using #Gotropical4LifeLine