ABTA LifeLine has partnered with People 1st International to give colleagues affected by Covid-19 in the travel industry a chance to use their transferable skills and redeploy into another sector. 

The aim of the redeployment service is to help colleagues capitalise on their transferable skills and transition into a new role with the industry-specific skills they need. Hiring managers across health, social care, logistics, retail and funeral care are seeking the attributes and behaviours travel colleagues hold.

Colleagues joining the service will undergo a self-assessment to help align them to potential industries and roles and build a profile which will be used to promote their expertise to recruiting employers.

They will have a dedicated 1:1 session with a member of the People 1st International team who will advise them on the most appropriate learning package to undertake to further enhance and gain critical sector specific skills, and begin matching them to available roles.

The redeployment service costs £50 to register which may be reimbursed upon employment or colleagues can apply to ABTA LifeLine for help with this cost if they are financially struggling. Colleagues can still apply to LifeLine for additional support including a crisis grant, debt and benefit advice and mental health and wellbeing support. 

ABTA LifeLine’s Director Trudie Clements said ‘We are delighted to be working with People 1st International, providing travel colleagues with an opportunity to use their highly valued transferable skills and be matched to a different sector which is actively hiring at the moment. The travel industry is sadly going through a challenging time when it comes to employment right now because of the impacts of the pandemic and this scheme will help our people until a fuller recovery takes place and opportunities open up again.’

People 1st International’s UK Director Sandra Kelly commented:

“We’re proud to be working in partnership with ABTA LifeLine to support people across the sector and help redeploy them into industries looking for staff as efficiently as possible, for as long as the disruption impacts vacancies.

“Travel sector employees have especially valuable skills in areas such as planning and logistics, complex problem solving and going above and beyond to meet customer expectations. 

“We’re seeing a host of job opportunities opening up in industries where transferable skills are high in demand and we’re keen to help place motivated and passionate professionals with employers seeking complementary values.”

To access the service visit https://www.abtalifeline.org.uk/redundancy


Notes to editors

ABTA LifeLine is ABTA’s charitable trust. Previously called the ABTA Benevolent Fund, it was set up to help people in the travel industry who need it most. ABTA LifeLine is part of the ABTA family, while being governed and administered by its own Board of Trustees. 

The charity awards financial grants to help colleagues, their partners and families suffering real financial hardship caused by life-changing medical conditions, redundancy, bereavement, disability and domestic violence among other things.

From wheelchairs to emergency repairs to help with essential living costs, nothing is too big or too small for the charity to consider. 

The vision is that everyone in the ABTA family has somewhere to turn in times of personal crisis. Anyone who works or has ever worked for an ABTA Member can apply for an ABTA LifeLine grant. 

For more information contact Trudie Clements; tclements@abta.co.uk

For more information on the redeployment service visit: 




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